The Mercedes-Benz Logo Explained

The Mercedes-Benz symbol is among the most iconic. Many drivers in Markham can immediately recognize the Mercedes-Benz three-pointed star. While this symbol of Mercedes-Benz evokes the brand’s reputation for high performance and luxury materials, the Mercedes-Benz logo’s meaning has an interesting history unto itself. Learn about what the Mercedes-Benz sign symbolizes, as well as the deeper meaning behind the Mercedes-AMG® logo that adorns the new and certified models you’ll find at Mercedes-Benz Durham. Then, see the Mercedes-Benz logo in person by scheduling a test drive!

The Mercedes-Benz Logo History

In 1890, Gottlieb Daimler founded Mercedes-Benz in Germany, although it was originally called Daimler-Motoren-Gesellschaft (DMG). Within the same year of its founding, Wilhelm Maybach and Emil Jellinek took over the company, although Daimler’s sons, Paul and Adolf, remained involved for years to come.

In 1909, the two brothers were tasked with designing the Mercedes-Benz symbol. They recalled a postcard their father had sent them in 1872 that marked the location of their home with a distinctive three-pointed star. Soon, all DMG vehicles bore this insignia, and it became the official Mercedes-Benz logo. Originally blue, a laurel border was added to the logo of Mercedes-Benz in 1926, and the star of this Mercedes-Benz symbol was changed to silver in 1934.

The Mercedes-Benz Logo Meaning

The Mercedes-Benz logo is a reminder of the brand’s origins in the Daimler family, a symbol of its first home, but the Mercedes-Benz three-pointed star has a double meaning. Each point of the Mercedes-Benz star represents one of the three aspects of the environment that had been traversed up to that point: land, sea, and air (the Daimler brothers were convinced they would conquer the then-nascent aviation industry). Now that you’ve read about the Mercedes-Benz logo, let’s examine the Mercedes-AMG® logo meaning.

What About the Mercedes-AMG® Logo?

The Mercedes-AMG® logo is even more complex. The right side of this symbol of Mercedes-AMG features a valve, cam, and valve spring. These are three of the most foundational engine parts and evoke the passionate craft that has gone into the acclaimed engineering of each Mercedes-AMG® engine. The left side of the logo for Mercedes-Benz depicts an apple tree located along a river. This scene is featured in the coat of arms for Affalterbach, the town where the Mercedes-AMG® headquarters is located.

In case you’re wondering about what AMG® is, it’s the performance division of the Mercedes-Benz brand. This division has much of its own corporate infrastructure and team of engineers. The engineers of Mercedes-AMG® are dedicated to designing performance technologies for race-adapted variations of Mercedes-Benz models. Any AMG® model is going to come equipped with unique sports-tuned suspensions, enhanced engine options, performance-minded exterior design elements, and cockpit-inspired cabin designs that include sportier-looking materials.

The Mercedes-Benz Model Lineup

Now that you know a thing or two about the Mercedes-Benz symbol, take a moment to familiarize yourself with the Mercedes-Benz models that bear the Mercedes-Benz logo to see how the brand has evolved!

SUVs:

• Mercedes-Benz GLA
• Mercedes-Benz GLB
• Mercedes-Benz GLC
• Mercedes-Benz GLE
• Mercedes-Benz GLS
• Mercedes-Maybach GLS
• Mercedes-Benz G-Class

Sedan: 

• Mercedes-Benz A-Class
• Mercedes-Benz C-Class
• Mercedes-Benz E-Class
• Mercedes-Benz S-Class
• Mercedes-Maybach S-Class

Wagons: 

• Mercedes-Benz E-Class Wagon

Coupes: 

• Mercedes-Benz CLA
• Mercedes-Benz C-Class Coupe
• Mercedes-Benz E-Class Coupe
• Mercedes-Benz GLE Coupe
• Mercedes-Benz GLC Coupe
• Mercedes-Benz CLS
• Mercedes-Benz S-Class Coupe
• Mercedes-AMG® GT 4-door Coupe
• Mercedes-AMG® GT

Convertibles and Roadsters: 

• Mercedes-Benz C-Class Cabriolet
• Mercedes-Benz E-Class Cabriolet
• Mercedes-Benz S-Class Cabriolet
• Mercedes-Benz SLC Roadster
• Mercedes-Benz SL-Class Roadster
• Mercedes-AMG® GT

Hybrid and Electric: 

• Mercedes-Benz GLC Hybrid
• EQS Sedan
• EQS SUV
• EQE Sedan
• EQE SUV
• EQB SUV

Test-Drive Mercedes-Benz Vehicles in Whitby!

Now that you know how the Mercedes-Benz logo embodies Mercedes-Benz history and design principles, reach out to Mercedes-Benz Durham in greater Toronto and Oshawa to understand the meaning of Mercedes-Benz quality for yourself. We’ll sit down with you, hear about your budget and needs, and help you cherry-pick the best matches in our inventory. We can also answer any of your questions about the differences between models, or the steps of how to navigate the Mercedes-Benz shopping process.

While you’re here, don’t hesitate to browse through our stock of Mercedes-Benz vehicles, and be sure to check out our library of blogs on other Mercedes-Benz topics! Also, be sure to explore our finance and insurance tips for other helpful reads, like our overviews of the differences between leasing and financing, as well as the differences between coupes and sedans.